Amazon Black Friday 2026: Dates and What Usually Goes on Sale

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Black Friday is Friday, November 27, 2026, and Cyber Monday is November 30. But Amazon's sale starts well before that, so here's what to expect.

Jump to: Dates · What usually goes on sale

When does Amazon's Black Friday sale start?

Amazon hasn't announced its 2026 dates yet. In 2025, its Black Friday Week started on Thursday, November 20 and ran into Cyber Monday. If Amazon follows the same pattern, expect the sale to start around November 19 or 20, 2026, a week before Thanksgiving.

Amazon's own devices (Echo, Kindle, Fire TV) often get early discounts even before the official start, so it's worth checking in mid-November.

Can't wait? We track Amazon deals all day: deals ending soon, items at their lowest price on record and top brands at half off or more.

What usually goes on sale

In 2025, Amazon's Black Friday sale featured brands like Apple, Dyson, Bose, KitchenAid, Shark, Nike, UGG and Levi's, plus toys and baby gear. These are the popular picks people search for every year.

Amazon devices

Kindle, Echo and Fire TV are Amazon's own products, so they're usually part of every big Amazon sale.

AmazonAmazon Kindle Paperwhite 16GB (2024 model) – 7" glare-free display and weeks of battery life – BlackCheck price on Amazon

AmazonAmazon Echo Dot - Vibrant sounding speaker, Designed for Alexa+, Great for bedrooms, dining rooms and offices, CharcoalCheck price on Amazon

AmazonAmazon Fire TV Stick 4K (newest model), simple 4K streaming, new Fire TV Remote, all your apps in one place, free & live TV, find shows faster with Alexa+Check price on Amazon

Headphones and earbuds

AirPods and Bose are some of the most-searched gifts every holiday season.

AppleApple AirPods Pro 3 Wireless Earbuds with Active Noise Cancellation | Live Translation, Heart Rate Sensing, Hearing Aid Feature, Bluetooth Headphones, Spatial Audio, USB-C ChargingCheck price on Amazon

BoseBose QuietComfort Ultra Earbuds (2nd Gen) - Wireless Noise Cancelling Earbuds with Mic, Immersive Audio, USB-C Charging, Up to 6 Hours Battery, IPX4 Rating, BlackCheck price on Amazon

Kitchen and home

Air fryers, stand mixers and robot vacuums are classic Black Friday buys.

NinjaNinja Air Fryer Pro, 5 Qt, 4-in-1, Grey, AF141 | Air fry, roast, reheat, dehydrate, 1750W, 400F max, Fits 4 lbs fries, Nonstick basket, Dishwasher-safeCheck price on Amazon

KitchenAidKitchenAid Artisan, 5-Qt Tilt Head Stand Mixer, KSM150PS, Milkshake | Includes Pouring Shield for Mess-Free Mixing, 10 Speed Settings, Easily add Ingredients with the Tilt-Head DesignCheck price on Amazon

SharkShark PowerDetect Robot Vacuum & Mop Combo, 60-Day Self-Empty, AV2800ZE | LiDAR Mapping & AutoLift for Carpet & Hard Floors, HEPA, Sonic Mopping, Edge & Object Detection, Self-Refill & Self-CleanCheck price on Amazon

Gifts

LEGO is one of the most-searched holiday gifts every year, and popular sets can be hard to find closer to Christmas.

LEGOLEGO Botanicals Mini Orchid Building Set - Artificial, Fake Orchid for Home Decor, Adults Ages 18+ - Gift for Birthdays - Indoor Plant Decorations for Table, Desk, Office - 10343Check price on Amazon

See all of today's Amazon deals →

More holiday guides

• Best Advent Calendars 2026
• Best Gifts for Mom 2026
• Best Christmas Gifts for Kids 2026, by Age
• Stocking Stuffers People Actually Use

Product details, prices and availability change, so always check the current listing on Amazon before you buy.